Guide to Customer Loyalty in Business

Are you aware that it costs five times more to acquire new customers than it does to retain current ones? Towing service Cape Coral and other companies with existing customers are 50 percent more likely to try a new product and spend 31 percent more than new customers. If you have a loyalty program that encourages your customers to return and do more business with you, you are on the right path to making a lot of sales for your business. Let’s have an understanding of what a loyalty program is and ways you can use to keep your customers loyal to your business.

What is a loyalty program?

Customer loyalty refers to the willingness of customers to repeatedly return to a company and conduct sometimes of business with you, as a result of the delightful and remarkable experience they have been having with your brand. One of the main reasons you should aim for customer loyalty is because those customers can help in growing your business faster than your sales and marketing teams.

Here are some of the ways you can use to keep customers loyal to your business.

Use a simple points-based system

This is one of the most common loyalty program methodologies in existence today. frequent customers will earn points that translate into some type of rewards such as a freebie, discount codes, and other types of special offers. You can have a company that puts say 10 points to be equal to a dollar. The more points you accumulate, the higher the dollars you get. They also set a minimum amount of points you must-have for you to redeem the points to cash form, which you can use to buy more items.

Use a tier system of rewards and encourage more purchases

Finding the right balance between attainable and desirable rewards can be a big challenge for most companies who design loyalty programs. One way of addressing the same is implementing a tiered system that can be used to reward initial loyalty and encourage more purchases. You can present small rewards as a base offering for being part of the program and then encourage repeat customers by increasing the value of the reward as they move up the loyalty ladder.

Structure non-monetary programs around your customer values

A true understanding of your customers will require you to identify their values and desires. In doing so, you can encourage customer loyalty by targeting those characteristics. While some companies may offer promotional coupons and discounts, some businesses can find greater success if they can resonate with the values of their target audience by offering value that is not always money-oriented.

Form partnerships

You can also partner with another company to provide all-inclusive offers. Strategic partnerships for customer loyalty, also known as coalition programs, can be quite effective in retaining customers and growing a company. Deciding on which company would be a good fit for a partnership will boil down to understanding the needs of your customers based on the purchases they make.

How to Become a Better Communicator

communicateI once worked as a receptionist in a towing service business and I have a good experience on how it can be challenging to handle frustrated clients. Anyone involved in business knows the importance of establishing good communication channels. Simply talking doesn’t make anyone a better communicator, and just like hearing someone speak doesn’t make one a good listener. And just like in relationships, effective communication is key to healthy relationships.

Here are effective ways that can help you become a better communicator.

Learn to listen

The basis of all good communication lies on active listening. If you are not paying a keen attention to what others are saying, chances of you responding effectively will be very minimal. You need to place a key focus on what your conversation partner is saying. If possible, you have to repeat mentally to ensure that you understand the points they are putting across.

Pay attention to body language

body languageYou need to pay attention to the body language of the person communicating with. See if they are standing still or if they ate fidgeting. Are they smiling or yawning? You should also pay attention to your own body language. Does your words show confidence? Is the expression on your body language expressing nervousness? These are the things your conversation partner will pick up and determine or they will speak to you.

Observe communication context

You need place a keen observation on how other people ate communicating in different context. There is need to understand your audience. If you are giving presentation at work, you should study how others approach it. You can also watch videos on how businessmen and professionals approach different communications points. If you are nervous about how to communicate in a group of people, seek advice from others who have done it.


Use a Confident language

First, you should not be afraid should you encounter some little bit of silence. Occasional lapses in communication are very normal, and this means you should not sweat. Even if you are not feeling confident, you can as well sound confident. Avoid using filler words such as ‘um’, as these slow down your speech and show you are not confident.


Ask Questions

You need to ask for clarification questions. This means you stand a better chance of ensuring your audience understand what you have told them. In case of an argument, you need to find common grounds. You have to find a shared opinion or interest opinion with your conversation partner, as this is a great strategy or reaching a middle ground.


Be Prepared

For anything you are presenting to people, you must be prepared. Having a clear understanding of the subject makes it easy for you to communicate your ideas clearly with others. If you are preparing for an interview or job, ensure you are quite familiar with the position in the company you want to join. If you are giving a presentation, have a good understanding of the topic. Listen to your audience and talk about things that interest them.





How to Cope with Depression

depressionDepression is a disorder that is characterized by a high level of sadness, loss of interest in doing common exciting things as well as having deficient motivation energy. Depression comes after an extended period of grief. Sadness can be a complicated emotion to deal with, not just because of the pain it causes, but also due to the factors that cause the pain. Pain can occur as a result of the loss, the need of services such as medication due to sickness, need of Delray Beach Towing Service due to a car breakdown, disappointment, and helplessness among other factors. We also need to understand that sadness is one of the most common natural human emotions and something we have to deal with ultimately.

Sometimes, it is possible for sadness to deepen and this might be a sign that you are suffering from depression. Depression is very common such that one in three people will experience a depressing moment at some stage in their life. The psychological causes of depression include feeling miserable, loss of interest or pleasure in usual activities, slowed or ineffective thinking as well as recurring unpleasant thought especially a feeling of being guilty or unworthy.

Dealing with depression

To deal with depression, we must first understand its causes.  It is not very clear on what causes depression. In many cases, genetic factors play a role in the cause of depression. Mood disorders seem to run in families, and 30 percent of depression predispositions occur due to genetic patterns. The personality of an individual can be a contributing factor to depression. When a person is depressed, they usually have a negative perception of themselves and the world. Another cause of depression that is commonly overlooked is medication and physical illness.

There are some medical and psychological ways to deal with depression. The primary method of tackling depression is cognitive behavioral therapy. Others include antidepressant medication and in some other cases electroconvulsive therapy. People with depression are also exposed to education and coping strategies to help them learn how to manage depression.

Cognitive Strategies

CognitivePeople who are depressed with usually inhibit a style of thinking that only puts focus on the negative views of the world. With cognitive behavioral therapy, it works at learning how to control the negative thoughts that lead to loss of interest and feelings. With CBT, patients learn how to deal with the emotions of grief and hopelessness as well as loss of energy. Patients also learn how to counter the behaviors related to low concentration and thoughts of death. Cognitive therapy aims to help people identify and ultimately correct their distorted and skewed biased thoughts.

Behavioral Strategies

Another critical feature of depression is inactivity. Patients suffering from depression find out they are doing less and even feel more guilty about it. With behavioral strategies for depression, the aim is placed on identifying and changing all aspects of behavior that worsen depression. With this strategy, people are encouraged to work on increasing activities that can make them busy and put them in a situation of experiencing fewer thoughts through the idle mind.

How to Positively Deal With Disagreements in a Relationship

disagreementsIntimate relationships can bring up very intense feelings. As any person who has been involved in a romantic relationship will tell you, fights and disagreements are quite inevitable. When two people spend their time together, they are bound to agree and disagree on many things. These disagreements vary, they can be big or small depending on the gravity of the matter under question. The fact that you fight with your partner doesn’t mean that you are in a troubled relationship.

If you find that you are in a disagreement with your partner, you have to deal with the situation in a positive way. Constructive conflict resolution helps you gain a better understanding of your partner and get to an amicable solution in a peaceful manner. Being able to fight in a productive manner brings the couple closer strengthening their relationship. As a couple, when faced with disagreements, there are ways to approach the situation.


Employ Active Listening

You need to repeat back to your partner any words you heard them say and ask for clarifications. This is very important especially if you think your partner is becoming irrational. You don’t have to agree with the point of view of your partner, but you can always reason together. Assuming your partner is a very dangerous act that can lead to making the wrong conclusions. Even if it seems redundant, ask for clarifications.

Be Genuine and Authentic

If by any chance you don’t understand what your partner is saying, you do not have to pretend. Be genuine and ask for explanations and clarifications. If you cannot apologize openly, then please do not pretend and do it. Placating someone with the intention of ending a conflict quickly leads to the other person feeling dismissed and manipulated. Let go the idea of pretending and acting the good one in a relationship. You will end up taking a lot of pain and hurt. All you need is to set realistic expectations and speak up your mind.

Set Reasonable Boundaries

If things seem to get out of hand, it is very important for you and your partner to sit down and evaluate where things are going out of hand. Setting limits is key to ensuring the safety of your relationship. It is important that couples understand and learn to recognize if an argument is too heated and when it needs a breather. Sometimes, it is wise to come back to an issue at a later point when both parties have a reasonable rationale.


Patience is key to having a healthy relationship. It takes time to learn each other, therefore it takes time to achieve a perfect relationship. Studies show that conflict lessens in intensity as time moves on. You will find that the first months of your relationship, there is a lot of conflict and disagreements. However, as time moves on, you come to understand each other better and each of you works their way out to avoid upsetting each other. Always aspire to give your best for the health and longevity of your relationship.

Tips to Help You Choose a Good Partner

loveChoosing a partner, be it for dating purpose or up for marriage is one of the most critical decisions you will have to make in your adult life. Many of us know what it feels like to choose the wrong partner. The most perfect relationships are built by partners who understand each other and support one another. It can be a blessing if you have a partner who fulfills your destiny. You can be in a very happy relationship if you have someone who empowers you to be everything you have always wanted to be in this world.

If you want to make the right decision in choosing your life partner, here are important tips you need to follow.

Avoid Panic

Do not make partner choices out of fear. Many are times people choose a partner or even stay with someone they are not happily related to, predominantly out of some kind of fear. This fear can be driven by a lot of factors, including fear of being single, to fear of hurting someone who once showed some form of hospitality to you. It is always better to be alone and wait for the right person for you, than being in a relationship where you are not happy. Do not make dating decisions out of fear, anxiety or confusion.

Avoid Rush

Be careful not to jump into a committed relationship right from the start. It can be very tempting to commit quickly when you find someone you have some connections with. It can be a grave mistake to get committed to someone you yet don’t know fully. Do not be misled by emotions to make promises to the other person, promises that you can’t. When you feel being pushed to the corner to commit, always ask for more time to make sober decisions. When you are in the initial romantic relationship, it can be very easy to make choices out of lust and fantasy projections.

Avoid Checklists

Many people are glued to their extensive lists of traits they want their partners to have. If you concentrate so much on your checklist, you may miss out on some important partners that would otherwise be a great match for you. It is almost impossible to find a partner who ticks in every trait on your checklist. It is also important to decide from the onset if you are going to cope with all the habits you see your partner portraying from the onset.

Look for Important Qualities

Look for those qualities that make the foundation of a lasting relationship. The qualities that help in building a lasting relationship include; empathy, honesty, integrity, kindness, reliability and emotional generosity. If you find someone with these qualities, consider yourself lucky and do not try to push it further. There are other important and humorous qualities that may juice up your relationship. These include; a good dancer, sense of humour, a world traveller among others. When choosing a partner, do not let lust be your guide. Take time to evaluate and be guided by the desires of your heart.



What Makes a Perfect Wedding Day?


wedMany brides and grooms start preparing their wedding with the question ‘what makes a perfect wedding day’ in mind. Many different types of marriages exist, including traditional, religious, civil, contemporary among others. When planning your wedding, factors such as time of the year, the available budget and venue will set the stage for how the wedding will turn out to be. Your wedding day will pass so quickly. For that reason, you need to ensure that you can enjoy every moment.

To help you experience the best wedding ever, we have gone in depths to compile sure fire tips that will get your guests impressed.


Keep the wedding ceremony brief

When your friends and family come to your wedding, all they want to see is you getting married. No one wants to watch a marriage that goes till dawn. Apart from entrance and exit issues, keep the actual wedding proceedings short, at most about 30 minutes. Keeping a wedding short helps to keep everyone’s attention in check.


Choose a Personalized Program

WeddingWhile focusing on the subject of the wedding, you should never forget to create a wedding program for your guests. You need to personalize the program with exciting details about who you and your groom are. Additionally, you need to break down the proceedings of the ceremony and any other valuable information your guests need to know. Depending on where your friends and guests are coming from, it may be essential to include a translation. In case the event runs a little rate, device ways to keep them busy.


Welcome Out of Town Guests

It doesn’t matter if you are hosting a hometown bash or a destination wedding; the fact remains that some of your guests had to travel to attend your event. For this reason, it makes a lot of sense if you appreciate them by providing some wedding bags and organizing their accommodation. Don’t forget to include some few snacks, drinks, bottles of water and food. You may also consider availing to them information on where restaurants, drug stores, coffee shops, etc. are located.

Greet Each Guest

It may sound obvious, but this is not always the case. It is important to get personal with each guest who comes to your wedding day. Greeting them is an excellent way of showing appreciation. Once the celebration is underway, do your level best to greet and chat with them over a cocktail, at dinner or even getting loose on the dance floor.